Steve Jobs, les études de marché et les consultants

“We do no market research. We don’t hire consultants. The only consultants I’ve ever hired in my 10 years is one firm to analyze Gateway’s retail strategy so I would not make some of the same mistakes they made [when launching Apple’s retail stores]. But we never hire consultants, per se. We just want to make great products.” — Steve Jobs, March 2008

Pas d’étude de marché. Pas de consultants. J’aime ça : l’innovation et la créativité d’abord !

via Apple Retail: Quotes | On the Road: Apple’s Retail Anniversary.

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