Is There Hope for the Paid App?
Sure there is. Just do what Starbucks does:
- Build an app experience that’s unique and doesn’t feel “easily replicated”
- Provide something the user sees as valuable to their daily life
- Package it such that it shows off its craftsmanship
- Find creative ways to profit off of a “free” version (Starbucks doesn’t do this…. yet)
- Quit complaining about money wasted on cups of coffee